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During Covid, I took a break from fashion and moved to the southern island in China and started learning surfing, a hobby I picked up in the summer of 2020. When we were not catching waves between early morning and late afternoon, every one took breaks. Chilling under the sun, I was imagining these versatile designs that women of all body types need for today’s lifestyle - pulling them on and off with ease and feeling great from the bedroom, to the streets and finally, to the sea. noonbreak was born.

What does design mean to us?

Design starts from within. noonbreak celebrates materials, technologies and honest business practices. We believe in diverse beauty and conscious simplification in today's world.

Ultimately, we create a meaningful lifestyle and present it in our own language - a combination of sensuality and strength.

How do we produce responsibly?

Being honest is the best approach to a responsible company.

We are based in Hong Kong and constantly being inspired by the long coastlines and the beach-hike culture of our home. All our styles are researched and designed in our studio and tested along our hiking trails and beaches.

We adopt materials globally for the right styles, and assign manufacturing to our long-term partners in China that share the same values to achieve products that last.We haven’t ticked every box yet, but we are committed to make every decision with integrity.